juicer used in fat sick and nearly dead documentary

With the documentary DVD set to go on sale in the fruit and vegetable section of Woolworths stores nationwide, this brand exposure will no doubt be far-reaching. Throughout the film, Cross uses his Breville juicer to make various dark green concoctions, with the Breville logo appearing throughout. “It was a genuine coincidence that he bought a Breville juicer for his road trip but since the documentary launched on Netflix in the US in July, our juicer sales have more than doubled to the point we’ve had to put most retailers on allocation. “We’ve been in discussions with Joe Cross all year, brainstorming ways to maximise this opportunity,” said Breville’s general manager of marketing, Scott Brady. But what began a random choice has turned into a lucrative cross-promotional opportunity for Breville, with the company set to capitalise on the film’s release even further. Speaking at the film launch last night, Cross said that the choice of the Breville appliance was made quite by chance – it was a product selected off the shelf of his local Crate and Barrel store in New York.

In what is sure to be quite a coup for Breville, the film prominently features a Breville juicer in multiple scenes. The film follows Cross’ journey from obesity and sickness to a healthy lifestyle, thanks to a diet of only freshly-squeezed fruit and vegetable juices. Breville was riding high on the juice train last night, with the launch of the new documentary film Fat, Sick and Nearly Dead by Australian entrepreneur Joe Cross.

Juicer used in fat sick and nearly dead documentary